# Mark Hendrickson — Full content inventory

> Extended version of llms.txt with complete post inventory, timeline, and page content.
> See also: https://markmhendrickson.com/llms.txt

## Posts

### What the technology asks of you

- URL: https://markmhendrickson.com/posts/what-the-technology-asks-of-you
- Raw markdown: https://markmhendrickson.com/raw/post/what-the-technology-asks-of-you.md
- Published: 2026-03-18
- Updated: 2026-03-18
- Category: essay
- Excerpt: The debate over AI maps onto a question the Enlightenment never resolved. Rousseau said tools corrupt us. Condorcet said they perfect us. Nietzsche said both miss the point. Technology is a test of character, and the only honest answer is what you become in the encounter.

### How I lost and recovered 6,000 memories

- URL: https://markmhendrickson.com/posts/how-i-lost-and-recovered-6000-memories
- Raw markdown: https://markmhendrickson.com/raw/post/how-i-lost-and-recovered-6000-memories.md
- Published: 2026-03-17
- Updated: 2026-03-17
- Category: essay
- Tags: neotoma, build-in-public, architecture, data-recovery
- Read time: 6 min
- Excerpt: I accidentally overwrote my production Neotoma database and dropped from 6,174 observations to 84. I got nearly all of it back. The recovery worked because Neotoma's architecture stores observations as an append-only log and recomputes entity state from that log.

### Chasing narratives into dead ends

- URL: https://markmhendrickson.com/posts/chasing-narratives-into-dead-ends
- Raw markdown: https://markmhendrickson.com/raw/post/chasing-narratives-into-dead-ends.md
- Published: 2026-03-16
- Updated: 2026-03-16
- Category: essay
- Tags: fomo, narrative, crypto, ai, startups, ordinals, neotoma
- Read time: 12 min
- Excerpt: Narrative FOMO followed me from crypto to AI. At Leather, the Ordinals rush felt like real demand. At Neotoma, every memory-related tweet triggers the same scramble. I've lived both ways a narrative can break your product. Borrowed signal has a term limit.

### AI skepticism is really about faith in humans

- URL: https://markmhendrickson.com/posts/ai-skepticism-is-really-about-faith-in-humans
- Raw markdown: https://markmhendrickson.com/raw/post/ai-skepticism-is-really-about-faith-in-humans.md
- Published: 2026-03-13
- Updated: 2026-03-16
- Excerpt: The people who embrace AI encounter its problems more directly than anyone. But they also have the most faith that humans can work through them. The real skepticism isn't about the machines.

### Overhauling the Neotoma site with developer release feedback

- URL: https://markmhendrickson.com/posts/neotoma-site-overhaul-developer-feedback
- Raw markdown: https://markmhendrickson.com/raw/post/neotoma-site-overhaul-developer-feedback.md
- Published: 2026-03-13
- Updated: 2026-03-16
- Category: essay
- Tags: neotoma, build-in-public, developer-release, onboarding
- Read time: 10 min
- Excerpt: I overhauled the Neotoma site. The old single-page wall of text is now a visual presentation backed by documentation, tool-specific integration guides, and architecture deep dives—driven by what testers said and where they got stuck during the developer release.

### Six agentic trends I'm betting on (and how I might be wrong)

- URL: https://markmhendrickson.com/posts/six-agentic-trends-betting-on
- Raw markdown: https://markmhendrickson.com/raw/post/six-agentic-trends-betting-on.md
- Published: 2026-03-13
- Updated: 2026-03-16
- Excerpt: The structural pressures that underpin my work, and what would invalidate them as the AI industry evolves.

### The diary and the dance

- URL: https://markmhendrickson.com/posts/the-diary-and-the-dance
- Raw markdown: https://markmhendrickson.com/raw/post/the-diary-and-the-dance.md
- Published: 2026-03-13
- Updated: 2026-03-16
- Category: essay
- Tags: creativity, startups, self-expression
- Read time: 8 min
- Excerpt: Creation, whether a startup or a blog post, is a continuous habit of revealing your inner world and tuning into what comes back. The MVP is a continuum. So is everything else.

### When the chain becomes the product

- URL: https://markmhendrickson.com/posts/when-the-chain-becomes-the-product
- Raw markdown: https://markmhendrickson.com/raw/post/when-the-chain-becomes-the-product.md
- Published: 2026-03-13
- Updated: 2026-03-16
- Category: essay
- Tags: crypto, product-discovery, stacks, build-in-public
- Read time: 10 min
- Excerpt: I joined Blockstack in 2018 for the off-chain developer tools. Over seven years I watched token economics reshape the product direction, push the perceived moment of value perpetually into the future, and replace empirical product development with narrative-driven roadmaps.

### Your AI remembers your vibe but not your work

- URL: https://markmhendrickson.com/posts/your-ai-remembers-your-vibe-but-not-your-work
- Raw markdown: https://markmhendrickson.com/raw/post/your-ai-remembers-your-vibe-but-not-your-work.md
- Published: 2026-03-13
- Updated: 2026-03-16
- Category: essay
- Tags: neotoma, truth-layer, agent-memory, build-in-public
- Read time: 5 min
- Excerpt: Claude and ChatGPT now offer memory for free, but what they store are profile snippets, not the details of what you actually worked on. My testing showed stale exports, one-shot access, and platform-gated portability. That is why I am building a truth layer underneath.

### What my agentic stack actually does

- URL: https://markmhendrickson.com/posts/what-my-agentic-stack-actually-does
- Raw markdown: https://markmhendrickson.com/raw/post/what-my-agentic-stack-actually-does.md
- Published: 2026-03-10
- Updated: 2026-03-16
- Category: essay
- Tags: neotoma, truth-layer, agentic-workflows, build-in-public, mcp
- Read time: 12 min
- Excerpt: I built an agentic stack to dogfood Neotoma and accelerate my work. A private monorepo with 12+ MCP servers where I cowork with AI agents daily. Neotoma provides the structured memory underneath, letting agents build on prior work across every session.

### Google's memory agent thinks for itself, trading determinism for insight

- URL: https://markmhendrickson.com/posts/always-on-memory-agents-and-the-truth-layer
- Raw markdown: https://markmhendrickson.com/raw/post/always-on-memory-agents-and-the-truth-layer.md
- Published: 2026-03-08
- Updated: 2026-03-16
- Category: essay
- Tags: neotoma, truth-layer, agent-memory, build-in-public
- Read time: 7 min
- Excerpt: A new open-source memory agent from Google ditches vector databases for LLM consolidation, trading determinism for active pattern discovery. It makes opposite architectural choices from a truth layer on every axis. The strongest architecture may combine both: consolidation above, deterministic state you can audit and revert below.

### Neotoma is now available as developer release

- URL: https://markmhendrickson.com/posts/neotoma-developer-release
- Raw markdown: https://markmhendrickson.com/raw/post/neotoma-developer-release.md
- Published: 2026-02-26
- Updated: 2026-02-26
- Category: technical
- Tags: neotoma, truth-layer, mcp, agent-memory, build-in-public
- Read time: 6 min
- Excerpt: Structured agent memory you can inspect, replay, and trust. Open-source, local-first, available via npm for ChatGPT, Claude, and Cursor.

### Agent memory has a truth problem

- URL: https://markmhendrickson.com/posts/agent-memory-truth-problem
- Raw markdown: https://markmhendrickson.com/raw/post/agent-memory-truth-problem.md
- Published: 2026-02-25
- Updated: 2026-02-25
- Category: essay
- Tags: neotoma, truth-layer, agent-memory, build-in-public
- Read time: 6 min
- Excerpt: Retrieval fits coding and is cheap; it breaks on completeness, consistency, and provenance. Why convergence to structured state is hard, and how Neotoma is designed for it.

### Agent command centers need one source of truth

- URL: https://markmhendrickson.com/posts/agent-command-centers-source-of-truth
- Raw markdown: https://markmhendrickson.com/raw/post/agent-command-centers-source-of-truth.md
- Published: 2026-02-20
- Updated: 2026-02-20
- Category: essay
- Tags: neotoma, truth-layer, agent-memory, build-in-public, command-center
- Read time: 4 min
- Excerpt: Command centers for agents need a single, durable state layer for tasks and visibility. The UI is the dashboard; the layer it reads and writes is the substrate.

### We're all centaurs now

- URL: https://markmhendrickson.com/posts/we-are-all-centaurs-now
- Raw markdown: https://markmhendrickson.com/raw/post/we-are-all-centaurs-now.md
- Published: 2026-02-14
- Updated: 2026-02-14
- Category: essay
- Tags: ai, writing, centaurs, build-in-public
- Read time: 6 min
- Excerpt: The humanness isn't in typing every word. It's in deciding what's worth saying.

### A Bitcoin wallet MCP server for L1 and L2

- URL: https://markmhendrickson.com/posts/agentic-wallets-mcp-bitcoin
- Raw markdown: https://markmhendrickson.com/raw/post/agentic-wallets-mcp-bitcoin.md
- Published: 2026-02-09
- Updated: 2026-02-09
- Category: technical
- Tags: agentic-wallets, mcp, bitcoin, neotoma, truth-layer
- Read time: 6 min
- Excerpt: The future of crypto wallets is agentic. Wallets that expose execution surfaces let agents monitor, reason, and execute within policy while you keep sovereignty and approve only what exceeds your limits.

### Why agent memory needs more than RAG

- URL: https://markmhendrickson.com/posts/why-agent-memory-needs-more-than-rag
- Raw markdown: https://markmhendrickson.com/raw/post/why-agent-memory-needs-more-than-rag.md
- Published: 2026-02-06
- Updated: 2026-02-06
- Category: Technical
- Tags: neotoma, agent-memory, architecture, rag, build-in-public
- Read time: 5 min
- Excerpt: Retrieval for agent memory should be driven by structure, not similarity. Learned hierarchies beat RAG but are brittle. Schema-first design gives the same advantage without putting the LLM in the critical path.

### Building structural barriers that incumbents can't copy

- URL: https://markmhendrickson.com/posts/building-structural-barriers
- Raw markdown: https://markmhendrickson.com/raw/post/building-structural-barriers.md
- Published: 2026-02-05
- Updated: 2026-02-10
- Category: essay
- Tags: strategy, neotoma, positioning, defensibility
- Read time: 5 min
- Excerpt: You don't protect it through secrecy or patents. You build something they structurally can't pursue.

### Agentic retrieval infers. It doesn't guarantee.

- URL: https://markmhendrickson.com/posts/agentic-search-and-the-truth-layer
- Raw markdown: https://markmhendrickson.com/raw/post/agentic-search-and-the-truth-layer.md
- Published: 2026-02-04
- Updated: 2026-02-09
- Category: essay
- Tags: neotoma, agentic-search, truth-layer, rag
- Read time: 5 min
- Excerpt: Your AI finds things. It also misses things, overwrites them, and often can't say where an answer came from. Why that happens and what would fix it.

### OpenClaw is powerful at doing but could use some help remembering.

- URL: https://markmhendrickson.com/posts/openclaw-and-the-truth-layer
- Raw markdown: https://markmhendrickson.com/raw/post/openclaw-and-the-truth-layer.md
- Published: 2026-02-04
- Updated: 2026-02-09
- Category: essay
- Read time: 5 min
- Excerpt: OpenClaw runs on your machine, clears your inbox, and builds skills. The gap is memory you can verify, query, and fix. A truth layer under it gives you provenance, rollback, and the same result every time you ask.

### Building a truth layer for persistent agent memory

- URL: https://markmhendrickson.com/posts/truth-layer-agent-memory
- Raw markdown: https://markmhendrickson.com/raw/post/truth-layer-agent-memory.md
- Published: 2026-02-02
- Updated: 2026-02-04
- Category: essay
- Tags: neotoma, agent-memory, truth-layer, determinism
- Read time: 6 min
- Excerpt: Agent memory is forgetful. Why I'm building inspectable, structured memory for trustworthy agentic systems.

### Yc W19 Web Developer Contract

- URL: https://markmhendrickson.com/posts/yc-w19-web-developer-contract
- Raw markdown: https://markmhendrickson.com/raw/post/yc-w19-web-developer-contract.md
- Published: 2018-12-05
- Updated: 2026-01-19
- Category: essay
- Read time: 1 min
- Excerpt: Web developers: The founder of a YC W19 company I know is looking to contract immediately for a project involving React, Node, and MongoDB with...

### The Facebook police state

- URL: https://markmhendrickson.com/posts/facebook-police-state
- Raw markdown: https://markmhendrickson.com/raw/post/facebook-police-state.md
- Published: 2018-03-20
- Updated: 2026-01-19
- Category: technical
- Read time: 2 min
- Excerpt: Should Facebook really be responsible for policing the misuse of user datahttps://newsroom.fb.com/news/2018/03/forensic-audits-cambridge-analytica/...

### Finding flow beyond distraction

- URL: https://markmhendrickson.com/posts/finding-flow-beyond-distraction
- Raw markdown: https://markmhendrickson.com/raw/post/finding-flow-beyond-distraction.md
- Published: 2018-02-28
- Updated: 2026-01-19
- Category: technical
- Read time: 2 min
- Excerpt: One my highest priorities over the past several years has been to establish a more frequent state of flowhttps://en.wikipedia.org/wiki/Flowpsychology...

### Alps Snowboarding Recommendations

- URL: https://markmhendrickson.com/posts/alps-snowboarding-recommendations
- Raw markdown: https://markmhendrickson.com/raw/post/alps-snowboarding-recommendations.md
- Published: 2018-02-09
- Updated: 2026-01-19
- Category: essay
- Read time: 1 min
- Excerpt: Any recommendations on the best snowboarding destinations in the Alps with easy access from Barcelona and London? 🏂

### The Outline

- URL: https://markmhendrickson.com/posts/the-outline
- Raw markdown: https://markmhendrickson.com/raw/post/the-outline.md
- Published: 2017-12-10
- Updated: 2026-01-19
- Category: technical
- Read time: 2 min
- Excerpt: This is the most impressive media website I've seen in a while, from a creative design and construction quality point of view:...

### Tutor Catala

- URL: https://markmhendrickson.com/posts/tutor-catala
- Raw markdown: https://markmhendrickson.com/raw/post/tutor-catala.md
- Published: 2017-12-10
- Updated: 2026-01-19
- Category: essay
- Read time: 1 min
- Excerpt: Algú coneix a un tutor de català bo? Estic buscant un per a fer classes d'una hora i mitja a La Dreta per els matis de dimarts i dijous abans de la...

### Syncing Foursquare / Swarm checkins to my website

- URL: https://markmhendrickson.com/posts/foursquare-swarm-checkins-sync
- Raw markdown: https://markmhendrickson.com/raw/post/foursquare-swarm-checkins-sync.md
- Published: 2017-11-13
- Updated: 2026-01-19
- Category: technical
- Read time: 2 min
- Excerpt: Neotoma now backs up all of my Foursquare / Swarm check-ins to my Dropbox account whereupon they're republished instantly to my website on a new check-ins page.

### Dropbox API v2 fix for Neotoma sync server

- URL: https://markmhendrickson.com/posts/sync-server-dropbox-api-version-2-fix
- Raw markdown: https://markmhendrickson.com/raw/post/sync-server-dropbox-api-version-2-fix.md
- Published: 2017-11-05
- Updated: 2026-01-19
- Category: technical
- Read time: 2 min
- Excerpt: As part of my working sprint at IndieWebCamp Berlin today, I managed to fix a show-stopping bug that's been in production for sync-server on Neotoma and run a backup job for my latest Foursquare / Swarm check-ins.

### Publishing to my website instantly with Dropbox

- URL: https://markmhendrickson.com/posts/dropbox-website-publishing
- Raw markdown: https://markmhendrickson.com/raw/post/dropbox-website-publishing.md
- Published: 2017-11-03
- Updated: 2026-01-19
- Category: technical
- Read time: 6 min
- Excerpt: My website's content is now populated automatically via Dropbox using Neotoma personal server and publishing software, reducing the friction to publishing, keeping data in sync, and paving the way for content aggregation.

### New Node.js repos for environment management, deployment and proxying

- URL: https://markmhendrickson.com/posts/park-ranger-grunt-hoist-proxy
- Raw markdown: https://markmhendrickson.com/raw/post/park-ranger-grunt-hoist-proxy.md
- Published: 2017-04-04
- Updated: 2026-01-19
- Category: technical
- Read time: 3 min
- Excerpt: While working more or less full-time on Neotoma since last summer, I've created a few repositories that are hopefully useful as modules to other Node.js apps in general.

### Touch Bar Autosuggest

- URL: https://markmhendrickson.com/posts/touch-bar-autosuggest
- Raw markdown: https://markmhendrickson.com/raw/post/touch-bar-autosuggest.md
- Published: 2017-03-02
- Updated: 2026-01-19
- Category: essay
- Read time: 4 min
- Excerpt: "Hmmm what I've been doing is that I wanted to be a good friend to my life and my life is so far away" - My Touch Bar autosuggest

### Applying for the Spanish non-lucrative residence visa

- URL: https://markmhendrickson.com/posts/spanish-non-lucrative-residence-visa
- Raw markdown: https://markmhendrickson.com/raw/post/spanish-non-lucrative-residence-visa.md
- Published: 2014-10-26
- Updated: 2026-01-19
- Category: article
- Read time: 29 min
- Excerpt: Just over a year ago, I moved to Barcelona in Spain to live abroad for the first time. I booked a flight from San Francisco with little else in terms of preparation, an intentionally rash decision to experience what it would be like to land in a new country and improvise the establishment of a life there.

### Bringing it all back home

- URL: https://markmhendrickson.com/posts/bringing-it-all-back-home
- Raw markdown: https://markmhendrickson.com/raw/post/bringing-it-all-back-home.md
- Published: 2014-01-30
- Updated: 2026-01-19
- Category: technical
- Read time: 5 min
- Excerpt: > "Now, I been in jail when all my mail showed, that a man can't give his address out to bad company" - Bob Dylan, Absolutely Sweet Marie Last summer...

### 11 Reasons Why I Won't Click On Your Link Bait

- URL: https://markmhendrickson.com/posts/11-reasons-why-i-wont-click-on-your-link-bait
- Raw markdown: https://markmhendrickson.com/raw/post/11-reasons-why-i-wont-click-on-your-link-bait.md
- Published: 2013-12-06
- Updated: 2026-01-19
- Category: essay
- Read time: 6 min
- Excerpt: 1. It blatantly panders to my predispositions. 2. I presume it was written by an underpaid intern. 3. I already saw the content on Reddit. 4. I'm...

### Kanban

- URL: https://markmhendrickson.com/posts/kanban
- Raw markdown: https://markmhendrickson.com/raw/post/kanban.md
- Published: 2012-12-11
- Updated: 2026-01-19
- Category: technical
- Read time: 6 min
- Excerpt: One of the most important aspects of product design and management is prioritization. There are only so many resources at a company's disposal at any...

### Success projection for startups

- URL: https://markmhendrickson.com/posts/success-projection-for-startups
- Raw markdown: https://markmhendrickson.com/raw/post/success-projection-for-startups.md
- Published: 2012-12-05
- Updated: 2026-01-19
- Category: essay
- Read time: 6 min
- Excerpt: Startups often get so consumed by their day-to-day challenges that they do a poor job actually projecting their longer-term success or lack thereof....

### Three types of design

- URL: https://markmhendrickson.com/posts/three-types-of-design
- Raw markdown: https://markmhendrickson.com/raw/post/three-types-of-design.md
- Published: 2012-11-29
- Updated: 2026-01-19
- Category: technical
- Read time: 6 min
- Excerpt: People tend to use the word "design" very loosely when talking about product, but it's actually quite important to distinguish between the types of...

### The Post-MVP Fork in the Road

- URL: https://markmhendrickson.com/posts/the-postmvp-fork-in-the-road
- Raw markdown: https://markmhendrickson.com/raw/post/the-postmvp-fork-in-the-road.md
- Published: 2012-11-28
- Updated: 2026-01-19
- Category: technical
- Read time: 4 min
- Excerpt: A lot of startups rightly aim to release a minimum viable product MVP as their first initiative. The goal of an MVP helps a team rally around a...

### Does your product provide instant gratification?

- URL: https://markmhendrickson.com/posts/does-your-product-provide-instant-gratification
- Raw markdown: https://markmhendrickson.com/raw/post/does-your-product-provide-instant-gratification.md
- Published: 2012-11-27
- Updated: 2026-01-19
- Category: technical
- Read time: 4 min
- Excerpt: Over the past year, and mostly as a result of my Plancast post-mortem, I've spoken  with dozens of entrepreneurs who are working on events-related...

### The uphill battle of social event sharing (post-mortem for Plancast)

- URL: https://markmhendrickson.com/posts/a-postmortem-for-plancast
- Raw markdown: https://markmhendrickson.com/raw/post/a-postmortem-for-plancast.md
- Published: 2012-01-22
- Updated: 2026-01-19
- Category: technical
- Read time: 13 min
- Excerpt: Why Plancast never scaled beyond early adopters: sharing frequency, consumption patterns, incentives, and the difficulties of events as a content type. Originally published on TechCrunch, January 2012.

### Share frequency

- URL: https://markmhendrickson.com/posts/share-frequency
- Raw markdown: https://markmhendrickson.com/raw/post/share-frequency.md
- Published: 2011-08-12
- Updated: 2026-01-19
- Category: technical
- Read time: 4 min
- Excerpt: When designing a social network that depends on users to contribute content from which they'll collectively derive value, one must consider certain...

### Homesteading on the indie web

- URL: https://markmhendrickson.com/posts/homesteading-on-the-indie-web
- Raw markdown: https://markmhendrickson.com/raw/post/homesteading-on-the-indie-web.md
- Published: 2011-07-30
- Updated: 2026-01-19
- Category: technical
- Read time: 10 min
- Excerpt: I had the pleasure of attending IndieWebCamphttp://indiewebcamp.com/ in Portland last month, a BarCamp-style conference where techies get together to...

### Content

- URL: https://markmhendrickson.com/posts/content
- Raw markdown: https://markmhendrickson.com/raw/post/content.md
- Published: 2011-07-07
- Updated: 2026-01-19
- Category: technical
- Read time: 3 min
- Excerpt: People are particular about the forms of communication they employ when expressing themselves, through social networks or any other media, because...

### Relationship

- URL: https://markmhendrickson.com/posts/relationship
- Raw markdown: https://markmhendrickson.com/raw/post/relationship.md
- Published: 2011-06-04
- Updated: 2026-01-19
- Category: technical
- Read time: 5 min
- Excerpt: When people connect with others on a given social network, they are conscientious about whom they will connect with, because an exchange of...

### Three pillars of social networking

- URL: https://markmhendrickson.com/posts/three-pillars
- Raw markdown: https://markmhendrickson.com/raw/post/three-pillars.md
- Published: 2011-05-02
- Updated: 2026-01-19
- Category: essay
- Read time: 5 min
- Excerpt: Social networking is a precondition for new modes of information exchange, not an end in and of itself. By definition, a social network is simply a...

### How to pitch a tech blogger

- URL: https://markmhendrickson.com/posts/how-to-pitch-a-tech-blogger
- Raw markdown: https://markmhendrickson.com/raw/post/how-to-pitch-a-tech-blogger.md
- Published: 2010-09-26
- Updated: 2026-01-19
- Category: technical
- Read time: 5 min
- Excerpt: I've been asked privately quite a few times over the last couple of years how one should pitch their startup to a tech blog like...

### Some late-night ideas for Blippy

- URL: https://markmhendrickson.com/posts/some-latenight-ideas-for-blippy
- Raw markdown: https://markmhendrickson.com/raw/post/some-latenight-ideas-for-blippy.md
- Published: 2010-01-18
- Updated: 2026-01-19
- Category: essay
- Read time: 5 min
- Excerpt: I feel a certain kinship towards the founders of Blippyhttp://blippy.com/. Not because I know them well I've met Philip Kaplan aka Pud only once but...

### Plancast in public beta

- URL: https://markmhendrickson.com/posts/plancast-in-public-beta
- Raw markdown: https://markmhendrickson.com/raw/post/plancast-in-public-beta.md
- Published: 2009-11-15
- Updated: 2026-01-19
- Category: technical
- Read time: 3 min
- Excerpt: I'm happy to announce that the site I've been working on for the past half year or so - Plancasthttp://plancast.com/ - is now available in public...

### Facebook's social graph

- URL: https://markmhendrickson.com/posts/facebooks-social-graph
- Raw markdown: https://markmhendrickson.com/raw/post/facebooks-social-graph.md
- Published: 2009-07-31
- Updated: 2026-01-19
- Category: technical
- Read time: 2 min
- Excerpt: The social graph on Facebook has been the company's biggest asset, but over time it has become perhaps its biggest liability as well. When users want...

### Worldly Developments

- URL: https://markmhendrickson.com/posts/worldly-developments
- Raw markdown: https://markmhendrickson.com/raw/post/worldly-developments.md
- Published: 2009-06-21
- Updated: 2026-01-19
- Category: technical
- Read time: 2 min
- Excerpt: I'm happy to announce some exciting news regarding my startup. I've officially incorporated as Worldly Developmentshttp://worldlydevelopments.com/...

### The web needs its own App Store

- URL: https://markmhendrickson.com/posts/the-web-needs-its-own-app-store
- Raw markdown: https://markmhendrickson.com/raw/post/the-web-needs-its-own-app-store.md
- Published: 2009-05-19
- Updated: 2026-01-19
- Category: technical
- Read time: 2 min
- Excerpt: I've been thinking a bit about the Apple App Store recently, perhaps because I'm starting to think more about developing a mobile application that...

### Narrowing Scope

- URL: https://markmhendrickson.com/posts/narrowing-scope
- Raw markdown: https://markmhendrickson.com/raw/post/narrowing-scope.md
- Published: 2009-05-18
- Updated: 2026-01-19
- Category: article
- Read time: 2 min
- Excerpt: Since my last post, I've narrowed the scope of my project down a great deal. The main reason was to make it more accessible to first-time users who...

### The unfolding legacy of Twitter for software design

- URL: https://markmhendrickson.com/posts/the-unfolding-legacy-of-twitter-for-software-design
- Raw markdown: https://markmhendrickson.com/raw/post/the-unfolding-legacy-of-twitter-for-software-design.md
- Published: 2009-03-30
- Updated: 2026-01-19
- Category: technical
- Read time: 5 min
- Excerpt: The immense amount of ink spilled for Twitter these days signals two main things. First, that web innovation in general is going through a...

### My first week as an entrepreneur

- URL: https://markmhendrickson.com/posts/my-first-week-as-an-entrepreneur
- Raw markdown: https://markmhendrickson.com/raw/post/my-first-week-as-an-entrepreneur.md
- Published: 2009-03-22
- Updated: 2026-01-19
- Category: technical
- Read time: 4 min
- Excerpt: Today marks the completion of my first week working on my first startup/getting-the-lay-of-the-land. So, I thought it would be a good time to share...

### Getting the lay of the land

- URL: https://markmhendrickson.com/posts/getting-the-lay-of-the-land
- Raw markdown: https://markmhendrickson.com/raw/post/getting-the-lay-of-the-land.md
- Published: 2009-03-17
- Updated: 2026-01-19
- Category: technical
- Read time: 4 min
- Excerpt: As Erick Schonfeld was kind enough to announce in a post on TechCrunch last week, I've left my position at TechCrunch to build and run my own startup.

## Career timeline

### Founder — Startup (Neotoma & Ateles)

- Period: 2025 – Present · Barcelona, Spain
- Building Neotoma, a truth layer for AI memory, and Ateles, a sovereign agentic operating system for personal workflow automation.
- Focused on schema-first design, event-sourced memory, and deterministic workflows that restore sovereignty and autonomy to individuals.

### General Manager — Trust Machines (Leather)

- Period: 2022 – 2025 · Barcelona, Spain
- Led Leather, a Bitcoin wallet and subsidiary of Trust Machines focused on driving the global transition to a digital economy built on Bitcoin.

### Product Lead — Hiro Systems PBC (originally Blockstack)

- Period: 2018 – 2022 · Barcelona, Spain
- Led user experience for products that protect individuals' freedom online by securing digital ownership and privacy using the Stacks blockchain.

### Product Manager, Designer and Developer — Freelance

- Period: 2015 – 2018 · Barcelona, Spain
- Worked with early-stage startups including Digit (acquired by Oportun), First Opinion (acquired by Curai), and STYLEBEE on product-market fit and measurable growth.

### Head of Product and Co-Founder — KITE Solutions Inc.

- Period: 2012 – 2015 · New York City & Barcelona
- Led product design and development for a web and mobile marketplace connecting brands and agencies with emerging technologies.

### Product Lead — Lift

- Period: 2012 · San Francisco, California
- Led product design for Lift, an iPhone app with web companion for tracking and improving daily habits.

### CEO and Co-Founder — Plancast

- Period: 2009 – 2011 · San Francisco, California
- Co-founded and ran Plancast, a social event discovery service.
- Led product development, programmed the application, and designed the frontend; acquired by Active Network in 2012.

### Project Manager, Designer and Writer — TechCrunch

- Period: 2007 – 2009 · Atherton, California
- Led efforts to redesign Crunchbase and the TechCrunch blog network while writing over 500 articles about new web technologies. TechCrunch acquired by AOL in 2010; Crunchbase spun out from AOL as an independent company in 2015.

### Network Engineer — Bowdoin College

- Period: 2003 – 2007 · Brunswick, Maine
- Upgraded and maintained a campus-wide network for student body and faculty.

### Web Designer & Developer — Freelance

- Period: 1997 – 2007 · Menlo Park, California and Brunswick, Maine
- Designed and developed web projects for small businesses, non-profits, student organizations, and Bowdoin College.

### BA, Government & Economics — Bowdoin College

- Period: 2003 – 2007 · Brunswick, Maine
- Double major with coursework in classical and modern political theory, constitutional and international law, and economics.
- Awarded summa cum laude for honors thesis examining Nietzsche's theory of morality across Human, All Too Human, Daybreak, and On the Genealogy of Morals, and its relationship to Schopenhauer and Rée.

### High School — Menlo School

- Period: 1999 – 2003 · Atherton, California

## JSON API endpoints

- Posts: https://markmhendrickson.com/api/posts.json
- Timeline: https://markmhendrickson.com/api/timeline.json
- Links: https://markmhendrickson.com/api/links.json
- Pages: https://markmhendrickson.com/api/pages.json
- Agent: https://markmhendrickson.com/api/agent.json
- Meet: https://markmhendrickson.com/api/meet.json
- Consulting: https://markmhendrickson.com/api/consulting.json
- Investing: https://markmhendrickson.com/api/investing.json

## MCP server

Repository: https://github.com/markmhendrickson/mcp-server-markmhendrickson
Agent page: https://markmhendrickson.com/agent